As consumers purchase more and more goods online, traditional retailers are struggling with how to differentiate in brick-and-mortar commerce. The bottom line seems to be that while most “stuff” can be bought online, people will still go to brick-and-mortar locations to have “experiences.”
“The challenge for a retailer today is to rise above a line item on a to-do list; it’s to provide a solution to shoppers’ needs — in a way that gets the shopper to emotionally slow his pace and breathe.” Susan Reda
Q: What does this shift to unconventional retailing mean for retail developers and property owners?
A: Specialty leasing and event experiences have become a core tool to drive visibility and traffic to retail developments, as well as a valuable income generator. They enable product and event sponsors to share an engaging message with shopping center visitors. They also attract more community engagement which, in turn, expands the shopping center’s brand image and brings in new shoppers.
Q: How would a greenhouse work in my development?
A: A typical footprint would be 3000 sq. feet. This allows for 100 towers and room for small gatherings. 100 towers can support a number or restaurants. The towers can also be placed on a rooftop or a courtyard. A farmers market can be added to the build to further enhance the possibilities and experience.